Isazisi Senkampani Lolu hlelo lwesazisi luqale ukwakha isakhiwo esiphelele sebhizinisi nombono wenkampani — i-Social Heroes ukugqugquzela umbono wenkampani kumakhasimende abo, basebenzi kanye nabahlanganyeli, nabo bonke abantu abahlobene nemboni. I-Dotline ibona bonke abasebenzi abeza ukusiza empilweni yansuku zonke yomuntu njengamaqhawe. Ilogo iyisifanekiso seqhawe eliphendula ingubo lihamba phambili, eliklanyelwe ngezinhlamvu, u-D ovela ku-'dots' kanye no-L ovela ku-'line.' Njengoba i-Dotline inikeza izigaba ezingu-7 zebhizinisi, ama-logo anikwa uhlelo lwemibala eyisi-7 ekhombisa isigaba ngasinye sebhizinisi esibhalwe ngohlobo lwezinhlamvu lomkhiqizo wangempela.

Igama lephrojekthi : Dotline, Igama labaklami : Tomohiro Kaji, Igama leklayenti : Dotline Co., Ltd..

Funda izingxoxo nezingxoxo zakamuva ngomklamo, ngobuhlakani nokwenziwa kwezinto okusha phakathi kwezintatheli zokuklama nabaqambi abaziwayo bomhlaba, abaculi nabakhi bezakhiwo. Bona amaphrojekthi wakamuva wokuklama nemiklamo ewina umklomelo ngabaqambi abadumile, abaculi, abakhi bezakhiwo kanye nabaqambi. Thola ukuqonda okusha ngobuqambi, ubuciko, ubuciko, ukuklama nobuciko bokwakha. Funda ngezinqubo zokuklama zabaqambi abakhulu.