Isazisi Senkampani Lolu hlelo lwesazisi luqale ukwakha isakhiwo esiphelele sebhizinisi nombono wenkampani — i-Social Heroes ukugqugquzela umbono wenkampani kumakhasimende abo, basebenzi kanye nabahlanganyeli, nabo bonke abantu abahlobene nemboni. I-Dotline ibona bonke abasebenzi abeza ukusiza empilweni yansuku zonke yomuntu njengamaqhawe. Ilogo iyisifanekiso seqhawe eliphendula ingubo lihamba phambili, eliklanyelwe ngezinhlamvu, u-D ovela ku-'dots' kanye no-L ovela ku-'line.' Njengoba i-Dotline inikeza izigaba ezingu-7 zebhizinisi, ama-logo anikwa uhlelo lwemibala eyisi-7 ekhombisa isigaba ngasinye sebhizinisi esibhalwe ngohlobo lwezinhlamvu lomkhiqizo wangempela.

Igama lephrojekthi : Dotline, Igama labaklami : Tomohiro Kaji, Igama leklayenti : Dotline Co., Ltd..

Ama-Design Legends angabaklami abadume kakhulu abenza Umhlaba wethu ube indawo engcono nemiklamo yabo emihle. Thola abaklami beensumansumane nemiklamo yabo emisha yomkhiqizo, imisebenzi yobuciko bokuqala, ubuciko bokwakha, amasu wemfashini avelele namasu wokuqamba. Jabulela futhi uhlole imisebenzi yokwakha yokuqala yabaklami abawine imiklomelo, abaculi, abakhi bezakhiwo, abasunguli kanye nemikhiqizo emhlabeni jikelele. Thola ukuphefumlelwa ngemiklamo yokudala.