Isazisi Senkampani Lolu hlelo lwesazisi luqale ukwakha isakhiwo esiphelele sebhizinisi nombono wenkampani — i-Social Heroes ukugqugquzela umbono wenkampani kumakhasimende abo, basebenzi kanye nabahlanganyeli, nabo bonke abantu abahlobene nemboni. I-Dotline ibona bonke abasebenzi abeza ukusiza empilweni yansuku zonke yomuntu njengamaqhawe. Ilogo iyisifanekiso seqhawe eliphendula ingubo lihamba phambili, eliklanyelwe ngezinhlamvu, u-D ovela ku-'dots' kanye no-L ovela ku-'line.' Njengoba i-Dotline inikeza izigaba ezingu-7 zebhizinisi, ama-logo anikwa uhlelo lwemibala eyisi-7 ekhombisa isigaba ngasinye sebhizinisi esibhalwe ngohlobo lwezinhlamvu lomkhiqizo wangempela.