Ishelu Kwenziwe ngesifiso sokuphakamisa incwadi yokubhuka esekela ukusetshenziswa kwezinto ezingavuthiwe, i-More is Different (MID) iphindaphinda futhi ihlanganisa ulwazi lokhokho lwababazi nolwakhiwo lwanamuhla. U-Yves-Marie Geffroy ubeka incazelo entsha endleleni isetshenziswa sencwadi. Umqondo, ongeke usebenze, i-aesthetics, ukumelana noma ukuqina kungatholakala kulomklamo ongaphelelwa isikhathi nokuvivinya okungalindelekile.
Igama lephrojekthi : More Is Different, Igama labaklami : yves-marie Geffroy, Igama leklayenti : Yves-Marie Geffroy.
Lo mklamo omuhle ungowokuwina umklomelo we-bronze design ekwakhiweni kwezakhiwo, ezokwakha kanye nesakhiwo. Kufanele nakanjani ubone iphothifoliyo yomklamo wabakhiqizi abathola umklomelo wobhedu ukuthola ezinye izinto eziningi ezintsha, ezintsha, zokwakha izakhiwo zokwakha nezokwakha izakhiwo.