Ukupakishwa Kokudla I-Lay's More Belgian Really Impossible iwumklamo wokupakisha wenani elilinganiselwe wamashibusi amazambane athengiswa eBelgium. Lokhu kupakisha kwethula izinambitheko ezimbili ezintsha zendawo ezathuthukiswa ne-Brussels Ketjep. Abathengi baseBelgium bamenywa ukuba bathumele imiqondo yomklamo enobunjalo bendawo obuqinile, futhi imiqondo emibili evotelwe kakhulu yaboniswa futhi yanikezwa udumo emaphaketheni. Le ndlela iphendula emakethe yokudla okulula lapho amabhrendi endawo ehlinzeka ngezinambitheko nezimangalo ezifanele. Umklamo uhlose ukugcina abathengi bamanje bebhrendi ye-Lay's kanye nokuheha abasha.
Igama lephrojekthi : Lay's More Belgian Really Impossible, Igama labaklami : PepsiCo Design and Innovation, Igama leklayenti : PepsiCo Design & Innovation.
Lo mklamo omangalisayo uwina umklomelo womklamo wesiliva wemfashini, isembatho kanye nomncintiswano wokuklama izingubo. Kufanele nakanjani ubone iphothifoliyo yomklamo wabadwebi besiliva abawine umklomelo ukuthola ezinye izinto eziningi ezintsha, ezintsha, zemfashini zangempela nezokudala, isembatho nemisebenzi yokwakha ingubo.
