Ubunikazi Obuguqukayo Lobu bunikazi bomkhiqizo benzelwe isevisi ye-genotyping, lapho ukuthambekela kwezifo zofuzo okungenzeka kube khona kungatholwa. Njengesakhiwo se-DNA, umqondo wokuklama nawo wakhelwe phezu kwesimiso samakhodi, okungukuthi amakhodi e-Morse aklanywe ngokukhethekile amelela izinhlamvu zezinhlamvu. Noma yiliphi igama lingabonwa ngale ndlela, kuguqule ilogo emile ibe ubunikazi obuguquguqukayo. Ilogo, okuyigama leKlayenti elibhalwe amakhodi, ithatha umumo we-double-helical structure ye-DNA. Yile ndlela ibhizinisi leKlayenti eliboniswa ngayo ngokomqondo nangokombono kubunikazi.
Igama lephrojekthi : It Is In Your Genes, Igama labaklami : Brand Bar Communications, Igama leklayenti : Genecontact.
Lo mklamo omuhle ungowokuwina umklomelo we-bronze design ekwakhiweni kwezakhiwo, ezokwakha kanye nesakhiwo. Kufanele nakanjani ubone iphothifoliyo yomklamo wabakhiqizi abathola umklomelo wobhedu ukuthola ezinye izinto eziningi ezintsha, ezintsha, zokwakha izakhiwo zokwakha nezokwakha izakhiwo.