Ukuphakwa Kokudla Umkhankaso i-Lay's Smiles ungumklamo wokuphakwa kokudla owakhishwa eRussia. Ubuso obukhulu obumamathekayo buyingxenye enkulu yombukiso kuwo wonke amaphakethe. Ukuphakwa kugcina isimo esisele sokubukwa esaziwayo se-Lay's kanye nemibala ekhombisa uhlobo lwe-flavour yomkhiqizo. Ukwesekwa okunikezwa kuHlelo lobuNgane lweBest Buddies Foundation nakho kuyaboniswa ephaketheni. I-ruble eyodwa iyanikelwa kulolu hlelo kuphakethe ngalinye elithengiwe. Inhloso ukwabelana ngomlayezo omuhle kanye nokwethula ibhrendi njengenhloso enenjongo.
Igama lephrojekthi : Lay's Smiles Campaign, Igama labaklami : PepsiCo Design and Innovation, Igama leklayenti : .
Lo mklamo omuhle ungowokuwina umklomelo we-bronze design ekwakhiweni kwezakhiwo, ezokwakha kanye nesakhiwo. Kufanele nakanjani ubone iphothifoliyo yomklamo wabakhiqizi abathola umklomelo wobhedu ukuthola ezinye izinto eziningi ezintsha, ezintsha, zokwakha izakhiwo zokwakha nezokwakha izakhiwo.
