Ukushintshwa Kwezinambitheka kwe-Lay's Kithi Yabaphembeleli I-Lay's Flavor Swap Influencer Kit ukuqamba iphakheji yokudla eyenzelwe uhlelo lwehlobo olwaletha izinambitheka ze-Funyuns ne-Doritos ku-chips ze-Lay's. Iphakheji ihlanganisa ukuqamba kwesikhwama esikhona se-Lay's nemibala yohlobo lwebhrendi yenambitheko ngayinye: okuluhlaza okusamkhathi kwe-Cool Ranch kanye noluhlaza okwetshe kwe-Funyuns. Iphethini yemicele ejikelezayo ikhumbuza izimo zama-chips wokuqala futhi igqamise ukubambisana phakathi kwamabhrendi. Kwakhiqizwa nekithi ehlanganisiwe yabaphembeleli eyalethwa kubantu abadumile kwabezindaba ukuze kuqale izingxoxo mayelana nohlelo.

Igama lephrojekthi : Lay's Flavor Swap Influencer Kit, Igama labaklami : PepsiCo Design and Innovation, Igama leklayenti : .

Funda izingxoxo nezingxoxo zakamuva ngomklamo, ngobuhlakani nokwenziwa kwezinto okusha phakathi kwezintatheli zokuklama nabaqambi abaziwayo bomhlaba, abaculi nabakhi bezakhiwo. Bona amaphrojekthi wakamuva wokuklama nemiklamo ewina umklomelo ngabaqambi abadumile, abaculi, abakhi bezakhiwo kanye nabaqambi. Thola ukuqonda okusha ngobuqambi, ubuciko, ubuciko, ukuklama nobuciko bokwakha. Funda ngezinqubo zokuklama zabaqambi abakhulu.