Ubunikazi Bomkhiqizo Lawa amaphrojekthi ebhrendi e-Q, isitolo esikhethekile sikaphayi wama-apula. I-typography yegama lesitolo, i-Q, yakhiwe kusetshenziswa i-apula njenge-motif nophawu lwesitolo. Wonke amathuluzi omkhiqizo, okuhlanganisa ingaphandle, ingaphakathi, izibani, izihlalo, imifaniswano, kanye nokupakishwa, kwaklanywa kusetshenziswa lolu phawu olulula. Ngokuhambisana nomqondo womkhiqizo wokusebenzisa izinto njengoba zinjalo, amathuluzi abuye aklanywe kalula, kusetshenziswa imibala nokuthungwa kwezinto, njengephepha nokhuni, njengoba kunjalo. Yonke imiklamo ihambisana nombono wesitolo wokwazisa ukunambitheka kwasekuqaleni kwama-apula.
Igama lephrojekthi : Q Shinsyu Apple Pie Lab, Igama labaklami : Nobuya Hayasaka, Igama leklayenti : arica design inc..
Lo mklamo omangalisayo uwina umklomelo womklamo wesiliva wemfashini, isembatho kanye nomncintiswano wokuklama izingubo. Kufanele nakanjani ubone iphothifoliyo yomklamo wabadwebi besiliva abawine umklomelo ukuthola ezinye izinto eziningi ezintsha, ezintsha, zemfashini zangempela nezokudala, isembatho nemisebenzi yokwakha ingubo.
