Ukupakishwa Kwebhodlela Idizayini yebhodlela yayiphefumulelwe ngokwemvelo kanye nezimiso ze-biomimicry ikakhulukazi uhlobo lwe-apula elilunyiwe. Lokhu kwakuhloselwe ukukhombisa ikhwalithi ye-organic yomkhiqizo ngaphakathi. Lokhu kwakheka kwemvelo kuholela ezinhlobonhlobo ezihambisanayo okuthi uma zibekwe eduze komunye nomunye emashalofini noma ngesikhathi sokuthutha zivumele ukonga isikhala. Igama lomkhiqizo libhalwe kulebula nge-calligraphy enesitayela. Le calligraphy ivusa umbala nokubukeka kotshani obuncane njengokuvuma ngekhanda kuMvelo.
Igama lephrojekthi : Yan, Igama labaklami : Backbone Branding, Igama leklayenti : Backbone Branding.
Lo mklamo oyingqayizivele ungumnqobi womklomelo wokuklanywa kweplatinamu emncintiswaneni wokuklama ukwakhiwa. Kufanele nakanjani ubone iphothifoliyo yomklami ewina umklomelo we-platinamu ukuthola eminye imisebenzi eminingi emisha, emisha, engumbhalo wokuqala neyokudala.