Logo UMnu Woo unencazelo ephindwe kabili: Inhloso yokuqala yisibambiso sokuzibona, esiboniswa kuZen. Enye into isimo sengqondo esijwayelekile ngempilo, njengakwi ('ekwenzeni (the)) izinqumo'. Ngalo moya, umuntu ukhetha lokho akuthandayo. UMnu Woo unikeza abantu umbono wokubona umuntu uqobo, ngokuzethemba, ofundile, okholwayo futhi ohlekisayo. Ngenxa yalokho, kwenziwa umnumzane Woo, umascot, ohlekisayo, ozethembayo futhi ogqamile. UMnu Woo ukhumbuza abantu ukusikwa kwe-seal - uhlobo lwendabuko lobuciko olwaqala eChina - eveza ubuhlakani nesiko lama China.
Igama lephrojekthi : Mr Woo, Igama labaklami : Dongdao Creative Branding Group, Igama leklayenti : Mr. Woo.
Lo mklamo wesimo esihle ushintsholulwazi wokuqala wengcindezelo yegolide yomklamo wamabhaki wangaphansi ngezithombe, imifanekiso kanye nokuklama kokuxhumana okubonakalayo. Ngokuqinisekile kufanele ubheke ipothifoliyo yezakhi zabaklami abawine umklomelo wobhronze ukuze uthole imisebenzi eminingi emisha, enokuqamba, eyokuqala nenobuciko yokuklama kwemifanekiso, izithombe nokuxhumana ngokubonakalayo.
