Logo ICaleido Mall inikezela ngezindawo eziningi zokuzijabulisa, kubandakanya nezitolo zezitolo, umgwaqo wabahamba ngezinyawo kanye ne-esplanade. Kulomklamo, abaklami basebenzise amaphethini we-kaleidoscope, enezinto ezixegayo, ezinemibala ezinjengebuhlalu noma amatshe abunjiwe. I-Kaleidoscope isuselwa ku-Greek Greek καλός (enhle, ubuhle) ne-εἶδοἶδ (lokho okubonakalayo). Ngenxa yalokho, amaphethini ahlukahlukene abonisa izinsizakalo ezahlukahlukene. Amafomu aguquka njalo, akhombisa ukuthi iMall izama ukumangaza nokujabulisa izivakashi.
Igama lephrojekthi : Kaleido Mall, Igama labaklami : Dongdao Creative Branding Group, Igama leklayenti : Kaleido Mall.
Lo mklamo wedizayini ngumdlali wesiqephu sesiliva kumncintiswano wedizayini yemifanekiso, imifanekiso nodizayini yokuxhumana ngokubonakalayo. Ngokuqinisekile kufanele ubheke i-portfolio yoyilo yabaklami abawine umklomelo wesiliva ukuze uthole imisebenzi eminingi emisha, entsha, eyoqobo, eyimbangela yenguquko nedalayo yoyilo lwezithombe, ukudweba kanye noyilo lokuxhumana ngokubonakalayo.
