Ukupakisha Kwesiphuzo Esinotshwala I-Hard Dew 2024 iwumklamo wokupakisha wesiphuzo esinotshwala esilungele ukuphuzwa esenzelwe abathengi abadala. Umklamo welula amandla ohlobo lwe-Mountain Dew ube yisimo esiqondiswe kubantu abadala. Inguqulo yase-United States isekelwe kubuciko be-tattoo babagibeli bezithuthuthu. Inguqulo yase-Asia-Pacific ithuthukisa umqondo ofanayo ngokusebenzisa udrako, esinye isihloko esivamile se-tattoo. Udrako uboniswa ngokuluhlaza okwesibhakabhaka okukhanyayo nokuluhlaza okwenzalo okucwebezelayo ukuze isitsha sinikezwe uphawu olunesibindi noluphilayo. Ukupakisha kuhloselwe ukwethula isimo sohlobo esijwayelekile kubaphuzi abadala.

Igama lephrojekthi : Mountain Dew Hard Dew 2024, Igama labaklami : PepsiCo Design and Innovation, Igama leklayenti : .

Imiklamo emihle idala ukubaluleka komphakathi. Nsuku zonke sibonisa iphrojekthi ekhethekile yokwakha ekhombisa ubuhle ekuklameni. Namuhla, siyajabula ukukhombisa umklamo wokuwina umklomelo owenza umehluko omuhle. Sizoba nemiklamo emihle futhi ekhuthazayo nsuku zonke. Qiniseka ukuthi usivakashela nsuku zonke ukuze ujabulele imikhiqizo emisha yokwakha namaphrojekthi kusuka kubaqambi abakhulu kakhulu emhlabeni jikelele.