Isazisi Senkampani Lolu hlelo lwesazisi luqale ukwakha isakhiwo esiphelele sebhizinisi nombono wenkampani — i-Social Heroes ukugqugquzela umbono wenkampani kumakhasimende abo, basebenzi kanye nabahlanganyeli, nabo bonke abantu abahlobene nemboni. I-Dotline ibona bonke abasebenzi abeza ukusiza empilweni yansuku zonke yomuntu njengamaqhawe. Ilogo iyisifanekiso seqhawe eliphendula ingubo lihamba phambili, eliklanyelwe ngezinhlamvu, u-D ovela ku-'dots' kanye no-L ovela ku-'line.' Njengoba i-Dotline inikeza izigaba ezingu-7 zebhizinisi, ama-logo anikwa uhlelo lwemibala eyisi-7 ekhombisa isigaba ngasinye sebhizinisi esibhalwe ngohlobo lwezinhlamvu lomkhiqizo wangempela.
Igama lephrojekthi : Dotline, Igama labaklami : Tomohiro Kaji, Igama leklayenti : Dotline Co., Ltd..
Lo mklamo wokuklama ohle uyiwinner wegolide lomklamo wokuklama ekuqopheni kwemifanekiso, ukulandisa ngemifanekiso kanye nomncintiswano wokuxhumana ngokubonakalayo. Kufanele ngempela ubone ifoliya lomklami owiniwe nge-golide ukuze uthole nezinye izinto eziningi ezintsha, ezinobuchwepheshe, ezimqoka nezedlulele kwezemidwebo, imidwebo yokuchaza kanye neziqephu zokuxhumana ngokubonakala.
