I-Cinema Visual Identity Iveza ithoni nendlela yesikhala ngendlela engaguquki ephakamisa ukusebenza kahle kokuxhumana komkhiqizo. Ibonisa izimpawu, umfanekiso odongeni, nama-pictograms asuka ku-wainscoting motif emele indawo ye-nostalgic neyokudala. I-Wainscoting wuhlaka olufanekisela uphawu njengenkundla eletha ukuzizwisa okujabulisayo. Ngaphezu kwalokho, i-motif iwukuhumusha kabusha kwesimanje okwenza umklamo ukwazi ukuguquguquka futhi usetshenziswe ezinhlelweni ezihlukahlukene.
Igama lephrojekthi : New 1930, Igama labaklami : Tangible Design, Igama leklayenti : LOTTE CINEMA.
Lo mklamo wesimo esihle ushintsholulwazi wokuqala wengcindezelo yegolide yomklamo wamabhaki wangaphansi ngezithombe, imifanekiso kanye nokuklama kokuxhumana okubonakalayo. Ngokuqinisekile kufanele ubheke ipothifoliyo yezakhi zabaklami abawine umklomelo wobhronze ukuze uthole imisebenzi eminingi emisha, enokuqamba, eyokuqala nenobuciko yokuklama kwemifanekiso, izithombe nokuxhumana ngokubonakalayo.