Ubunikazi Obuguqukayo Lobu bunikazi bomkhiqizo benzelwe isevisi ye-genotyping, lapho ukuthambekela kwezifo zofuzo okungenzeka kube khona kungatholwa. Njengesakhiwo se-DNA, umqondo wokuklama nawo wakhelwe phezu kwesimiso samakhodi, okungukuthi amakhodi e-Morse aklanywe ngokukhethekile amelela izinhlamvu zezinhlamvu. Noma yiliphi igama lingabonwa ngale ndlela, kuguqule ilogo emile ibe ubunikazi obuguquguqukayo. Ilogo, okuyigama leKlayenti elibhalwe amakhodi, ithatha umumo we-double-helical structure ye-DNA. Yile ndlela ibhizinisi leKlayenti eliboniswa ngayo ngokomqondo nangokombono kubunikazi.
Igama lephrojekthi : It Is In Your Genes, Igama labaklami : Brand Bar Communications, Igama leklayenti : Genecontact.
Lo mklamo wesimo esihle ushintsholulwazi wokuqala wengcindezelo yegolide yomklamo wamabhaki wangaphansi ngezithombe, imifanekiso kanye nokuklama kokuxhumana okubonakalayo. Ngokuqinisekile kufanele ubheke ipothifoliyo yezakhi zabaklami abawine umklomelo wobhronze ukuze uthole imisebenzi eminingi emisha, enokuqamba, eyokuqala nenobuciko yokuklama kwemifanekiso, izithombe nokuxhumana ngokubonakalayo.