Ukupakisha Kweziphuzo I-Game Fuel wukupakisha okukhethekile kwesiphuzo esinika amandla okwenzelwe umkhiqizo we-Adrenaline Rush eRussia. Umklamo ugubha isiko lemidlalo ye-gaming ne-e-sports. Ilogo egqamile ka-A esethinini yaguqulwa yaba yisango elinemibala eminingi elimema umthengi ukuba angene endaweni entsha yomdlalo futhi lidala umuzwa wokungena kancane kancane emhlabeni womdlalo. Umklamo usuka ekupakisheni udlulele ezimpilweni ezibanzi zomkhiqizo. Inhloso eyashiwo kwakuwukususa umphakathi wabadlali emibonweni emisiwe nokunikeza abadlali amandla nokuzethemba ukuze babe nokusebenza okuqinile.

Igama lephrojekthi : Game Fuel , Igama labaklami : PepsiCo Design and Innovation, Igama leklayenti : PepsiCo Design & Innovation .

Ama-Design Legends angabaklami abadume kakhulu abenza Umhlaba wethu ube indawo engcono nemiklamo yabo emihle. Thola abaklami beensumansumane nemiklamo yabo emisha yomkhiqizo, imisebenzi yobuciko bokuqala, ubuciko bokwakha, amasu wemfashini avelele namasu wokuqamba. Jabulela futhi uhlole imisebenzi yokwakha yokuqala yabaklami abawine imiklomelo, abaculi, abakhi bezakhiwo, abasunguli kanye nemikhiqizo emhlabeni jikelele. Thola ukuphefumlelwa ngemiklamo yokudala.